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The Homer Bookstore, Homer, AK |
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Bookstores like this one absolutely confound me! They shouldn't because I've seen successful ones just like it with similar histories and backgrounds. This indie is in a community of approximately 5000 but with the surrounding environs approximately 12,000. They have been in business forty years. HOW?! This town in Alaska is basically the end of the line. Go any further and you need a passport. But survive and thrive it has and the good news according to owners Jenny S., Sue P., and Lee P., is that they are seeing what many other indies are. The pendulum is swinging back toward indies, this store is showing positive growth, and with these three terrific owners and their experience I think they have a bright future. People, if they can do it in Homer, AK, it can be done anywhere!
This bookstore has an attractive exterior and to me is especially cheery in the summer, the day of my visit. They offer all new books in a one-level setting as well as a variety of sidelines including t-shirts, greeting cards, journals, and Alaskan chocolate which sells very well. They made their mark with sidelines though a few years ago when they carried Alaskan-themed beanie babies. A shrewd marketing move that paid off! The store holds events and as Sue told me, they hold more than people would think. I've learned that Alaska has a good population of published authors and that's beneficial for all of the Alaskan indies.
As with other Alaska bookstores, I thought that books about Alaska, things to do and see, guidebooks, and maps were particularly good. The store's customers visit roughly during their respective seasons. Regulars and locals during the winters and tourists in the summers. Lee also attributes part of the store's success to the fact that Homer's local population is well-educated, mostly transplants from other parts of the country.
I hit the trifecta on this visit by meeting Jenny, Sue, and Lee, the three owners who were all present. This was a big deal because the three are rarely here all together. It was my lucky day to meet these wonderful people who were thoroughly engaging and so fun to to talk to. It is clear to me why this store is so darn successful. If you're in Homer and haven't been here yet (unbelievable!), good grief get with it. Visit a legendary bookstore worthy of national recognition and the super people who work there. Go to an indie and buy a book. Bonsoir.
JUST FINISHED:
Eleanor Oliphant Is Completely Fine, Gail Honeyman. I'll bet this becomes a movie so you should read this first. I thoroughly enjoyed this one. Eleanor Oliphant is an average woman, average looking, average build, average job, with an ironclad constitution. She is socially awkward, sometimes the butt of jokes, but goes about her business. But someone at work takes an interest in her and slowly she warms to little gestures of kindness for no reason at all. But she has a hidden history that is slowly revealed through the book. Recommended.
CURRENTLY READING:
Schlump, Hans Herbert Grimm.
RECENTLY PURCHASED:
My Absolute Darling, Gabriel Tallent.
Man In Hole, Doug Dodd. Not purchased but gifted, a very hip Homer Bookstore book bag. Thanks Lee.
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